“Bag Lady” & “Hand-Me-Downs”

Joe Freshgoods x New Balance 2010

    The Joe Freshgoods x New Balance 2010 pack, featuring the “Bag Lady” and “Hand-Me-Downs” colorways, is scheduled to launch via EQL raffle on Monday, November 10 at 10 AM, and closes Thursday, November 13.

    Priced at $180, pairs will be available in men’s sizes 4M/5.5W through 15M/16.5W.

    There is a limit of one entry per color per person.

    Please note that a raffle entry does not guarantee purchase.

The overall theme of this 2010 pack is self-confidence. Being in your bag. Caring about how you show up. These shoes are about expression without needing to say too much. The silhouettes speak to growth, maturity, and the kind of confidence you carry quietly but shows loudly. For our 11th release with New Balance, we wanted to reflect on how far this journey has brought us.

JFG 2010 “Bag Lady”

JFG 2010 “Bag Lady”

Recycled wool-blend textile panels and mesh underlays.

Patent leather accent details.

ABZORB midsole cushioning with ABZORB SBS at the heel and forefoot.

Translucent TPU Stability Web shank at midfoot.

Sculpted midsole details and reflective accents.

Molded ‘N’ logo.

Comes with standard laces, textured fuzzy lace option, three extra lace sets, and optional custom JFG lace chains.

Visit Raffle Page
JFG 2010 “Hand-Me-Downs”

JFG 2010 “Hand-Me-Downs”

Recycled wool-blend textile panels and mesh underlays.

Patent leather accent details.

ABZORB midsole cushioning with ABZORB SBS at the heel and forefoot.

Translucent TPU Stability Web shank at midfoot.

Sculpted midsole details and reflective accents.

Molded ‘N’ logo.

Comes with standard laces, textured fuzzy lace option, three extra lace sets, and optional custom JFG lace chains.

Visit Raffle Page

EQL is the world’s fairest launch platform, helping get products into the hands of real fans — not bots or bad actors. When the launch opens, sign up or use your existing account, select your size, enter your details, and submit your entry. Results will be sent via email. For those not selected, EQL will increase their EQLiz score for the next Joe Freshgoods launch.

Please note: some shipping restrictions apply. Shipping charges and availability outside the U.S. depend on your country’s policies and laws.

Please allow 5–10 business days for your order to ship after the launch closes. Once your order has shipped, you will receive a confirmation email with tracking information.